Why Bhopal ?

Situated in the heartland of India, Madhya Pradesh is the most centrally located state of the country. Named after Raja Bhoj – the capital city Bhopal is one of the fastest growing cities in the country.
National Council of Applied Research and Economics and Future Capital Research in its publication titled “The Next Urban Frontier: Twenty Cities to Watch”, has identified 20 cities and are termed as Megacities, Boomtowns & Niche cities which stand out because of their potential to be next set of large-population cities and relatively high expenditure per household and Bhopal has been identified as the Boomtown.

Bhopal, as the Boomtown city is coupled with large population with high spending per household, resulting in the next pool of big consumer markets.

• Has seen the most striking shift in income distribution.
• Spends 13% more than Megacities on clothing.
• Has the highest penetration of life Insurance.
• Has the highest proportion of ‘overstretched’ house-holds.

The Promoters Choice:

After a thorough survey and location study of more than 250 commercial sites the company selected the present location for their Mall “AURA” in Arera Colony.  This is by far the largest Residential Area of Bhopal spread over an area of approximately 8 sq. Kms with the highest concentration of residents in the Higher and Middle Income group.

• Bhopal is emerging as the favored destination for the retail sector with its huge growth potential wherein the disposal income is 78 % and reports to have the income distribution of 0.7% high income, 24.4 % middle class and 35.8 % Aspirants.

• The RTO registration Department shows 19858 four wheelers and 459542 two wheelers vehicles registered in Bhopal.  All FMCG majors and electrical and electronic goods have their presence in the city by way of their Regional Offices or Ware Houses, and or C&F agents.

• Bhopal has a royal Aura attached to it. It is also known as the City of Lakes owing to an array of water bodies. The 7 beautiful Lakes and the seven hills give the city a natural beauty. Greenery is in abundance making the city a favorite choice for people to settle here permanently.

• With a population of about 40 lacs, the city is one of the largest educational hub producing over 45000 engineers and management students each year. Prestigious institutions like Indian Institute of Forest Management, MANIT, and National Law College, National Law Academy, to name a few have their presence here. The other new upcoming institutions are - National Institute of Designing, Dhirubhai Ambani Technology Institute, All India Institute of Medical Sciences, etc.

• Large industrial houses like BHEL, Proctor and Gamble, Hindustan Electro Graphite, Crompton Greaves, Eicher Tractors, Parle Agro, Godrej Hershey’s , IFB Bosch, Lupin Laboratories, Aristo Pharmaceuticals, Nahar Spinning Mills, etc. are some of the  many having their manufacturing base here.

• Bhopal being centrally located has the logistical advantage of being more or less equidistant from the extreme North to the extreme South and from extreme East to the extreme West of the country. Each Day, nearly 120 Passenger Trains and 200 Goods train pass through Bhopal.

• Bhopal is also well connected to Delhi, Mumbai, Ahmedabad, Hyderabad, Raipur, Indore and Gwalior with several flights operating daily.